The Bachelor of Arts in Mass Media Communications

The Bachelor of Arts in Mass Media Communications degree is created to provide students with practical and theoretical frameworks for understanding media production, distribution, development, and its multiple political, social, cognitive, and cultural effects globally and domestically. This degree’s aim is to produce professionals who are digitally literate, theoretically grounded, and sensitive to the ways through which power affects media distribution, production, access, and representation.

Mass Media Communications Coursework

Mass Media Communication Degree

The Bachelor of Arts in Mass Media Communications coursework typically focuses on a broad range of alternative and traditional media which includes:

Television
Recorded music
Radio
the World Wide Web
Publishing
Journalism
and other new communication technologies within social, cultural, economic, historical, political, and global contexts.

The aim of the degree program is to develop innovative creators of media texts and critical and theoretically informed consumers.

Practical courses in this degree include ones in:

Advertising
Photography
Journalism
Public relations
Electronic publishing and digital editing, among manyothers.

Degree Programs in Mass Media

MS in Media Psychology – Walden University
BS in New Media Communication – Walden University

MUE: Media Uses and Effects courses

Courses in this field emphasize theory and research about:

1. The ways in which the information is distributed and redistributed by mass media and practices which are associated with the use of mass media affect societies, cultures, groups, and individuals;

2. The ways in which institutions, enterprises, groups, and individuals are using mass media as part of their routine activity.

MOS: Media Organizations and Systems Courses

Courses in this area are designed to emphasize theory and research about:

1. The consequences of governmental regulatory bodies effects on mass media distribution and development;

2. The functioning and development of media industries;

3. The functioning and development of media organizations;

4. Mass media regulatory and distribution systems (international and national).

MMP: Mass Media Production

Mass Media

Courses in this area are designed to emphasize:

1. Understanding ethics and politics which are related to access to, and use of, media technologies;

2. Understanding the application and influence of media technologies;

3. Understanding of the conventions which guide media production;

4. Understanding of the communication processes which shape the resulting products and routine production activities;

5. Training in the production of television,video, film, digital multimedia, recorded music, radio, and news.

Objectives of Students Enrolled in the Degree

Graduates of a Bachelor of Arts in Mass Media Communications are to be able to:

1. Reflect upon and Acknowledge their multiple responsibilities and roles as media consumers and producers within a range of contexts;

2. Analyze the relationships and/or functions in media systems and organizations at different levels of analysis, which includes studies of political, historical, regulatory and economic issues within the field of communication technology/media and studies of industry social interactions, routines and practices within media organizations and with a variety of conceptual frameworks;

3. Critically examine processes and practices which lie under the production, conception, completion, development, distribution and marketing of mass media forms;

4. Analyze a media theme, form, or topic from a variety of levels of analysis or; perspectives

5. Differentiate traditional from innovative production techniques, develop proficiency in media equipment, and apply theoretical frameworks to the study of mass media forms and products;

6. Utilize critical media literacy frameworks in order to analyze representations;

7. Design distinctive media products which are going to push the boundaries of their chosen media form;

Mass Communication Degree at Boston University

Students in the communication studies program are going to obtain a Bachelor of Science in Communication. This curriculum is created to provide students with general communication knowledge, and at the same time prepare them for further advanced study or for careers in media-related professions. Academic courses focus on the communication law, research and theory. Students are to gain knowledge of the ability to analyze and assess future trends and the history of communication.

Classroom work is supplemented by participation and internships in Multimedia Development Lab, PRLab, or AdLab, that are student-run communication agencies. Internships place students in nonprofit or for-profit agencies and other settings where they can develop important personal contacts, and in which they can gain practical experience in handling professional communication problems.

Students learn to use and select contemporary media channels in order to convey information to target audiences, which gives them a competitive advantage in the job market.